Creating a bundle of your products, or bundle for gifting can help you sell more product and also provide the Bubble Goods customer with a great value and selection of your products. Some tips for making a bundle are below:
1. Curate Items That Complement Each Other
While not a strict requirement, combining products that naturally go together creates a more cohesive and appealing bundle. Think about how your products are used—can you group items by flavor profile, occasion, or function?
Examples:
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A sampler of your best-selling granolas
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A cozy tea-time kit with teas and a honey jar
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A baking bundle with mixes and a wooden spoon
You can even include a useful accessory—like a tea strainer, a small scoop, or recipe card—if it enhances the customer experience
2. Packaging Is Key
When it comes to selling gift bundles online, packaging is far more than just a container—it’s your first impression, your brand identity, and a crucial part of the customer’s unboxing experience. In an increasingly competitive marketplace, thoughtful packaging can be the difference between a one-time buyer and a repeat customer.
Since your product is a gift bundle, the packaging should feel like a gift in itself. A beautifully wrapped box, custom tissue paper, or a handwritten note adds emotional value, making the recipient feel special and appreciated. This transforms the bundle from a transaction into a memorable experience. People will be more likely to buy as a gift... if it looks like a gift!
Examples:
3. Make your listing titles stand out
This is important to get customers to notice your listing. Simple, and straight forward with any important key words (gluten free, vegan, etc) is the way to go. If it makes a great gift, you can also label it as a "gift set". That said, make sure the title isn't too long or too descriptive as this can actually hurt your efforts to boost your listing.
4. Photography is an important part of bundling
You'll want to make sure your listings have photos that accurately depict what you get with the bundle. It's also helpful to make the bundle look appealing, especially if it's being listed as a gift bundle. Make the listing look like something you would want to receive. Any extra touches with packaging, presentation, etc can go a long way in selling your bundle.
5. Pricing can also help persuade the customer to buy your bundle
You may want to consider a slight discount if the customer buys the bundle given they are buying multiple products/buying in bulk.
6. Market your bundle!
Spread the word that your gift bundles are available on Bubble Goods! Share posts on social media highlighting your bundles and be sure to mention that they're perfect for gifting. You can also invite Bubble Goods to collaborate on any gift-related content to boost visibility. Promoting your holiday listings is a great way to drive more traffic—and more sales.
If you need any assistance or helping getting a bundle live on Bubble Goods, reach out to support@bubblegoods.com. We'd be happy to assist.