Driving Sales on Bubble Goods

A lack of, or dip in sales can mean any number of things, such as increased competition, changing trends, a shift in purchasing behavior, and more.

There may also be issues with your shop that result in your items appearing lower in search results, such as: 

• Your product listings have quality issues.
• Your products are lacking reviews.
• Your fulfillment quality needs improvement
• Your products need further promotion on Bubble Goods

If you're just starting out on the platform, square one is to review the Growth Tips tab in your Seller Dashboard to make sure you've covered the basic steps to get your products into search.

If you’ve been on the platform and still are not seeing sales after some time, there are several things to look at to boost your sales, outlined below.

Improve Your Product Listings Quality

Listing quality is an important factor in getting found in search.  It's important to consider that if your product is unique, it's even more important to have the correct key words in your listings. 

Specific keywords in the food space generate more traffic to your listings, so be sure to replace keywords that may not be generating traffic with better ones.

Outside of the language, there are other quality issues to consider, outlined as follows:

• Blurry or low quality photos
• Photos with poor contrast or they're too dark
• Lifestyle imagery that doesn't speak to the product use
• A title or description of product that is not clear 
• Your product doesn't have enough tags
• Your pack sizes may be creating a barrier for entry

These issues may result in your listings appearing lower in search results.  Please reach out to our Support Team if you need any help or input navigating making updates or changes.

Add More Product Reviews 

Products with over 10 reviews on each product have been shown to drive conversion and instill confidence in customers.  To add to that, 93% of customers say that their buying decisions are influenced by online reviews.  You can easily upload initial or additional reviews to any product on our site, so make sure as you acquire new ones, they're posted to Bubble Goods.

Follow the steps in this support article to add more reviews to your product listings.

Improve Your Fulfillment Timelines

If you've been fulfilling orders on the platform and are not seeing repeat purchase behavior, this may be due to a poor customer experience with fulfillment.

All orders should be fulfilled within 2 business days, and if there is any diversion from that it needs to be specified on your product listing, as well as being relayed to the Bubble Goods team.

Additionally packaging is extremely important.  The unboxing experience is memorable to shoppers and a way to cement your brand image with the customer.  If items are received spoiled or in non-food safe packaging, they're likely not to reorder as well as potentially request a refund.

Market your shop

Social media is a great way to promote your shop and engage with customers for free. You can also get your items in front of more buyers by using advertising to boost your visibility on Bubble Goods and around the web.

We also recommend sharing with friends, family, and others by word of mouth to get your product out there from a grassroots approach.  As small businesses its even more important to make sure your product is a fixture in conversation and you sell your brand to the world.