Gift bundles are a great opportunity to increase your average order value while giving customers an easy way to discover more of your products. Bundles perform especially well on Bubble Goods because they offer shoppers a curated selection and make gifting simple.
Whether you're creating a seasonal gift set or a curated collection of your best-selling products, these tips below will help your bundle stand out.
Curate Items That Complement Each Other
The best bundles combine products that naturally complement each other. Consider grouping products by flavor profile, occasion, or how customers use them.
Examples:
A sampler of your best-selling granolas
A cozy tea-time kit with teas and a honey jar
A baking bundle with mixes and a wooden spoon
You can also add a thoughtful extra, such as a tea strainer, small scoop, or recipe card, to enhance the customer experience.
Packaging That Makes an Impression
When selling gift bundles online, packaging is more than just a container. It is your first impression, an extension of your brand, and an important part of the customer’s unboxing experience.
Since your product is a gift bundle, the packaging should feel like a gift itself. Thoughtful details like a beautifully wrapped box, custom tissue paper, or a handwritten note can add value and make the recipient feel special. A well-presented bundle transforms a simple purchase into a memorable gifting experience.
Customers are more likely to purchase a bundle as a gift when it looks ready to give!
Example:
Optimize Your Bundle Title for Discovery
Your listing title helps customers discover your bundle. Keep it simple, clear, and easy to understand while including important keywords shoppers may search for, such as gluten-free, vegan, or gift set.
If your bundle is designed for gifting, consider adding “Gift Set” or “Gift Bundle” to the title. Avoid making your title too long or overly descriptive, as this can make your listing harder to understand.
Showcase Your Bundle With Great Photography
Your product photos should accurately show everything included in your bundle so customers know exactly what they are purchasing.
If your bundle is designed for gifting, focus on making it look appealing and gift-ready. Thoughtful packaging, presentation, and styling can go a long way in helping customers see the value of your bundle.
Encourage Purchases With Bundle Pricing
Pricing can help encourage customers to choose your bundle over individual products. Consider offering a slight discount when customers purchase the bundle, since they are buying multiple products at once.
Promote Your Bundle
Once your gift bundle is live, let customers know it is available on Bubble Goods. Share your bundles on social media, highlight them in seasonal content, and mention why they make a great gifting option.
You can also tag or add @BubbleGoods as a collaborator on gift-related content so we can repost to help increase visibility for your products.