Selling on BUBBLE vs Other Retailers – Bubble Goods

BUBBLE VS OTHER RETAILERS

BUBBLE is an ecommerce marketplace built for food brands with high standards to ship directly to customers across the USA. BUBBLE gives sellers access to a national audience, curated customer base, and boosts brand awareness while consumers get to discover the best, clean-label foods from over 800+ independent food brands from across the USA.

Traditional retail channels with a brick-and-mortar first presence typically have high MOQ’s, requirements to work with distributors (who also have their own MOQ’s), bury tricky “buyback clauses” in their terms of sale, and entail extensive paid marketing to even see a reasonable uptick in sales. Larger generalist marketplaces on the scene can’t and don't cater to special interests — it just is not in their wheelhouse. That means more special-interest customers end up spending time all over the internet searching for what they are looking for. Enter BUBBLE.

BUBBLE is a user-friendly platform where food brands of any size can drop into a national audience to sell their goods online, and has specific pros and cons depending on your food business goals. Let’s take a peek at BUBBLE vs other retailers, comparing main features, pricing, pros and cons so that you can see which best fits your needs.

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Check out this video about selling on BUBBLE from the founder of Plants on Fire

1.) BUBBLE vs AMAZON

Amazon is not specifically a grocery provider, and "quality" does not necessarily come to mind as the first word when thinking of this long standing retailer. BUBBLE, however, strictly focuses on direct-to-consumer goods in the food space. Meaning, Sellers will receive a more idealized experience, without having to hire dedicated marketing agencies just for products to rank within the behemoth search functions. When considering inventory, Amazon does not follow the same clean-label standard as BUBBLE, nor does it ship perishable products nationally. This creates major limitations for Sellers who offer perishable products and Customers looking for clean-label goods. On top of a commission, Amazon also charges it's vendors 0.99 cents for every unit sold, along with an on-boarding fee to sell on the platform. BUBBLE only has a flat commission, no other fees.

2.) BUBBLE vs THRIVE MARKET

The main difference here is in the Membership (Thrive Market) vs. Marketplace (BUBBLE) retailer model. Thrive Market requires customers to have "membership subscriptions" and brands are required to sell at least 25% under current market prices, and meet a set minimum order quantity of volume on products for their members-- very much like Costco.

BUBBLE allows food brands to dictate their product pricing and quantity, which allows for more Seller freedom. This is why customers often see the trendiest, newest, emerging brands launch on BUBBLE before any other channel. BUBBLE also has no membership required for customers– creating more opportunities for brands and less headaches for Customers. Finally, while Thrive Market does have a list of ingredients that it doesn't allow within its products, it doesn't compare to the BUBBLE standards, which are the strictest in the food space.

3.) BUBBLE vs WHOLE FOODS

When comparing BUBBLE and Whole Foods, the greatest and most obvious difference is the form of distribution. Whole Foods is a long standing brick-and-mortar retailer, who only recently offered the ability to shop products online (post Amazon acquisition). BUBBLE is strictly an online DTC marketplace that offers shopping ease from the comfort of home. BUBBLE offers a unique and niche inventory as compared to Whole Foods. Customers who shop BUBBLE have more opportunities for new brand discovery and see a continually exciting shopping experience. Similar to other standard grocery retailers, brands typically see 50% retailer margin, and requires a minimum order quantity. BUBBLE only has a 25-35% commission on sales, no other fees or MOQ's.

4.) BUBBLE vs EREWHON

BUBBLE vs. Erewhon: the big difference here is the reach to customers nationally. Erewhon is a brick-and-mortar retailer that specializes in niche health foods and products, similar to those found on BUBBLE. However, there are only 8 locations in California, and Erewhon does not ship nationwide. This limits the customer base to regional California residents, making it incredibly difficult for Sellers to grow. BUBBLE, however, offers national exposure, which gives new and emerging brands an immediate national audience. In addition to this, BUBBLE follows stricter ingredient requirements than Erewhon. Similar to Whole Foods, Erewhon also has a 50% retailer margin typical for a traditional distributor --> Since BUBBLE only takes between 25-35%, Seller have an opportunity to make a higher profit.