HOLIDAY EXCLUSIVE: Viral Brand, Fly By Jing, Releases Hot Pot Starter Set on Bubble Goods
Fly By Jing’s highly anticipated product drop on Bubble Goods – just in time for the holiday season!
Image credit flybyjing.com
NEW YORK (December 8, 2022)
Bubble Goods is proud to announce that Fly By Jing’s, new Hot Pot Start Set is now LIVE on Bubble Goods in limited quantity, just in time for the holiday gifting season. A consistent customer favorite, Fly By Jing was one of the first products sold on Bubble Goods.
Fly By Jing has quickly become one of the leading authorities in the Chinese food space. In addition to the wildly popular products, founder Jing Gao has participated in numerous collabs with well renowned people in the food industry. Notable collabs are FBJ x Fishwife, Fly By Jing x Hot Ones, Fly By Jing x Pixar, Fly By Jing x Shake Shack, just to name a few. Gao even has a new book in the works, “The Book of Sichuan Chili Crisp”, expected to release in Fall 2023.
Customer’s can also find Fly By Jing’s popular products, Pepper Tribute Oil (1-pack, $18.99) and Sichuan Chili Crisp (1-pack $14.99), sold on Bubble Goods.
ABOUT FLY BY JING
Born in Chengdu, raised abroad in Europe and Canada, Jing Gao is the mastermind behind Fly By Jing. Now currently based in LA, her venture began as an underground dinner series before debuting commercially with an impressive lineup of Sichuan inspired sauces in 2018. Gao’s brand is inspired by the amazing flavors of her hometown and its famous fly restaurants— soulful hole-in-the-wall eateries “so good they attract diners like flies”.
In addition, the inclusion of “Jing” in the brand name was an intimate addition for Gao. Growing up, Gao went by the first name “Jenny” to help her fit into Western Society. realized that I’d been making myself smaller to fit into Western society. After diving deeper into her heritage, Gao decided to reconnect with her birth name, Jing. And a couple of years into Fly By Jing, I made the decision to step forward more as the voice and face of the brand — because it is my own highly personal expression of Sichuan cuisine, and no one else’s”
WHAT SETS THEM APART?
After years spent in the restaurant industry, Gao had a goal to show that "Made In China" can mean the highest quality products made with all natural ingredients, without artificial preservatives or MSG. To accomplish this, Gao uses the highest quality, all-natural ingredients to create her products. This may cause the cost to increase, but the sensational flavors outshine the price tag. With their rise to popularity since 2020, Fly By Jing has officially made its way out of the “asian food isle” at most in-person retailers. Achieving its goal of bringing asian flavors to the forefront of grocery and adding asian flavors as pantry staples in customer’s kitchen.
About Bubble Goods
Bubble Goods, known as the "Etsy of Health Food," is an e-commerce marketplace for natural food and beverage brands to ship directly to customers across the USA. The Bubble Goods team is led by a founding team with deep CPG and ecommerce experience, two ex-Daily Harvest colleagues Jessica Young, founder and CEO and CTO, Savraj Singh. Bubble Goods is aiming to change the food distribution landscape for independent brands by removing the limits of previous big food brands and retailers by leveraging its lean, digitally native marketplace in order to improve the experience for shoppers. Bubble Goods now has over 800+ brands from independent makers across the USA hosted on the platform.
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